Corporate narration is a type of voice over that is used for a variety of purposes. Companies need a strong voice that can reinforce their brand image, and professional voice actors are perfect for this. Corporate narration is either external-facing to customers and prospects in a public forum, or used internally for training and other instructional products for employees.

Regardless of the need for corporate narration, it is important to keep a consistent brand image. Successful communication with the intended audience is also essential, as many times what is being presented is important for your customers and/or employees to learn.

Corporate narrations for external use are an important part of the company’s branding package, as the voice artist used in public narrations will become part of the company’s image. Many will say that the voice used in public form may be just as important to the company’s branding as its logo and brand images and colors.

Corporate narrations for internal use are also an important part of the company’s image, though these are presented to employees and others associated with the internal workings of the company. Topics may include employee training, policies and procedures, onboarding information, corporate culture programs, etc.

For either type of corporate narration, it is important that the voice artist relates to the brand and is clear in their presentation of the company’s information. Companies spend large amounts of money on branding and marketing, and the voice of their brand must be cohesive with their overall marketing plan. It is imperative that the voice actor can mirror the look and feel of the brand’s identity with their voice narration.

The benefit of hiring a professional voice over talent is that they are trained to adapt to each company’s needs, and they can produce a consistent result for you much quicker than a staff member. They can also easily match their voice to one you may have hired in the past, which helps to maintain brand cohesion.

A professional and clear voice is of utmost importance in corporate narration. An understanding of your industry is also ideal, but the voice actor should also possess the ability and willingness to learn about a new industry if needed. Michael Kerns is an experienced voice artist with a variety of experience in corporate narration. As you listen to his demo, you will be able to envision his voice in your next corporate narration production.

Michael Kerns has a broad knowledge of technical, medical and other complex terminology, and is able to present your company’s needs with authority. His voice is relatable and clear, and he is willing to adjust his performance accordingly as needed per the direction of your company. He also has experience working with Fortune 500 companies that have given him valuable knowledge of the corporate culture. As you listen to his corporate narration demos, you will understand why those he has worked with in the past recommend him to their colleagues.

Corporate narration is similar in nature to explainers and commercials, in that each company that hires the voice actor is trusting them to accurately and professionally portray their brand’s image. Though corporate narration can either be public-facing or internal, the proper portrayal of your brand image is important to your customers as well as your staff.

It’s also important to have someone you trust in the voice artist role for corporate narration, due to the potentially sensitive nature of some of the information needing voice over services. When you hire a seasoned professional like Michael Kerns for your corporate narration needs, you can trust that he will produce professional results for your company.