Explainer videos are short, informative, and fun and are used by businesses to communicate with their audience. Voice actors are hired for explainer videos to help a company explain an idea, communicate a business concept, or promote a product. Professional voice over is essential to the success of an explainer video, because the actor’s voice integrates into the video among its other sounds, music, and visuals to produce a strong message to its audience.

In today’s digital age, explainer videos work perfectly on a variety of social media platforms, in addition to adding some interest to selected company web pages. Though people love watching videos online, their attention span is also repeatedly proven to be short, so the quick and concise format of explainers is a great way to keep your audience engaged.

Due to the short nature of explainer videos, the selection of the right voice actor is important. Explainer videos generally are created to promote your company’s brand, answer questions, or teach customers how to use a product or service. For your company’s explainers, you need a voice artist that can clearly and effectively deliver their voice into your video’s content.

Though many companies opt for the use of computer-generated voice over services, they don’t give the explainer the same personal touch as that of a live voice actor. Social media users crave a personal element in the content they are viewing, and people connect with people – not machines. Also, your engagement will increase if you create a series of explainer videos by using the same voice artist. This will begin to create a brand identity in your videos that is connected with the voice over talent, and in turn, will build trust with your customers.

Video marketing is an effective way of reaching your audience, and it helps to create a connection with them. As the majority of our population finds themselves on some sort of mobile device daily, they are engaging with their favorite brands on social media – especially those with video. Depending on your industry, creating a variety of explainer videos for use on your website and social media may be a great addition to your marketing plan, especially when the perfect voice actor is chosen.

Due to the short nature of explainer videos, a voice over talent with a clear voice is essential. Since many explainer videos are used for sales and promotion of your brand in some way, the ability for the actor to be persuasive is also important. It is also essential for a successful explainer video that the voice actor be entertaining and engaging with your audience as they portray a professional but fun image for your brand.

Michael Kerns is a great choice for your explainer video voiceover narration. His extensive experience in the voice over industry enables him to provide narration that can be serious, silly, or anything in between. His voice is understandable and expressive, which works well in the short format of explainer videos. Michael’s easygoing personality makes him a true joy to work with. Also, his ability to take your direction will ensure that your finished explainer video is a great addition to your company’s marketing efforts.

Explainers are similar to commercials and corporate narrations in that the voice actor becomes a part of the company’s brand image. But, they are also quite different than other voice over genres due to their short and snappy style. Though some companies opt for software-generated voice overs, incorporating a professional voice actor into your explainer can add an important element of human touch. As you listen to his explainer demos, you will enjoy the professional yet expressive voice of Michael Kerns that is perfect for explainers.