Commercials are an important form of advertising used by companies to deliver the company’s message to their audience. Though television commercials are the most popular, commercials also stream on radio, online, and within mobile apps. Commercials can vary in length but are usually between 10 and 60 seconds long. Air time for commercials can also be expensive, so it is essential to hire a voice actor that effectively portray your company’s message.

Before creating the commercial, each company must research and determine its target market. From there, the market research data is used to write the commercial for that audience. As the commercial is written, it should tell a story. Your viewers will respond more to a funny or inspiring commercial than they will to a message that feels like a sales pitch. The message presented in the commercial must also be believable, which is why it’s important to hire an experienced and professional voice artist.

Due to the various types of commercials, company messages can reach consumers in a variety of places – at home, in the car, at work, and more. The perfect commercial will not only grab the attention of your audience as they are watching or listening, but ideally its message will remain with them for long after the commercial is over.

Think about a recent jingle that got stuck in your head or a catchy slogan that you found yourself repeating the next day. Those are the kinds of messages you want to incorporate into your company’s commercials. Hiring an experienced and professional voice actor gives you the competitive edge you need to have YOUR commercial be the one that gets stuck in the heads of your viewers.

Due to increased technology and the presence of advertising sprinkled throughout our daily lives, a company’s commercial needs to stand out and catch viewers’ attention. Think about the last ten commercials you saw. As you try to recall them, it is likely you can only remember one or two. Those are the commercials that made an impression on you. Now, think about the voice you heard. Something about that voice likely is why you remember the commercial. As you consider these things, you will realize why a professional and experienced voice artist is essential for your next commercial.

Voice over talent in commercials must have experience and the ability to clearly and confidently portray your message. Branding is an essential part of the marketing plan for your business, and it is important to have a relatable voice you can depend on to deliver results in your commercials.

Michael Kerns has a variety of experience in providing voice over services in commercials. His voice is warm and friendly, and he can easily create characters to fit your commercial’s copy. With a broad range of vocal styles, Michael Kerns offers a voice that is believable and relatable to your audience. As you listen to his commercial demos, imagine his voice speaking the message of your brand. Think about how well your audience will relate to his voice and how well your commercial will perform.

Commercials are somewhat similar to explainers and corporate narrations in that the voice actor is hired to be a part of the company’s brand image. But, they are different in the way the message is delivered and their potentially large audience. For many companies, commercials are a large part of their overall marketing plan, so the creation of an effective one is important. With the investment of time and money that goes into the production of a commercial, it’s crucial to hire a voice actor like Michael Kerns who has a varied background of experience and talent.